This policy details the policy of HEIGHT TRADE Sdn Bhd (Malaysia), registered in Kuala Lumpur (Malaysia) with company number 1333577-D, and whose registered office is Unit 2A, 6th floor, Plaza Sentral, Jalaln Stesen Sentral 5, 50470 Kuala Lumpur , Malaysia (hereinafter referred to as "Height Trade"), in relation to cookies on the accessible website: 

  • via the Internet at; or
  • in the form of a mobile application on Iphone, Android and other smartphones/tablets; collectively referred to as the "Site".

When you connect to the Site, and subject to your choice of settings for your browser software used during your first visit to the Site, various text files, known as "cookies", or similar technologies such as "web beacons", may be installed automatically and stored temporarily (13 months maximum) in memory or on your hard disk, in order to guarantee you a better experience on our Site and to offer you suitable offers and services. These cookies are deposited once you have consented to them or when you continue to browse the Site, in particular by clicking on an item or by going to another page. The purpose of this charter is to provide you with all the necessary information concerning the cookies used on our Site and the means made available to you to manage them according to your preferences. For more information on the processing of your personal data by Height Trade's websites, we invite you to consult Height Trade's Personal Data Protection Policy which can be accessed at the following address,2,2,13612,184333.htm

1. Information on the Site's cookies 

A. Strictly necessary and functional cookies

These cookies are essential for browsing the Site and taking advantage of all its features (support for the Internet user's operating system, display, etc.).

These cookies allow us to 

  • to adapt the presentation of our Site to the display preferences of your terminal (display resolution, operating system used, etc.) during your visits to our Site, according to the hardware and software for viewing or reading that your terminal has. 
  • implement security measures, for example when you are asked to log in again to a content or service after a certain period of time. 
  • to record some of your choices (language, user ID, country, etc.) in order to simplify navigation and also allow us to memorise information relating to the forms you fill in on our Site (registration or access to your account) or to products, services or information that you have chosen on our Site (service subscribed to, contents of an order basket, etc.)

Some memory cookies allow you to access reserved and personal areas of our Site, such as your account, thanks to identifiers or data that you may have previously given us;

If you set your browser to reject these cookies, certain services on the Site will not be provided to you in an optimal manner or at all.

B. Traffic and performance cookies

The purpose of these cookies is to help us improve the comfort and quality of use of the Site by helping us understand how users interact with our websites (most visited pages, applications used...).

These cookies enable us in particular to compile statistics and to assess the volume of visits to and use of the various elements that make up our Site (sections and content visited, route taken, etc.), enabling us to improve the interest and ergonomics of our services.

C. Targeted advertising cookies

These cookies enable us to offer you targeted advertising content based on your interests, the products and services you have consulted on our Site, your navigation and the history of our relations.

D. Cookies from social networks

Cookies may be stored by third parties when you visit our Site, including when you use the social networking features on our Site. These cookies allow you to share the content of our Site and your opinions about it with others. This is the case of the "Share" or "Like" buttons, of "Facebook", "Twitter", "LinkedIn", "Viadeo", etc. When you decide to use these buttons and, in general, when you visit our Site while connected to a social network, these social network cookies are likely to communicate to these social networks information about your navigation on our Site, which may be used by the social networks for commercial and/or advertising purposes. In some situations, we may act as a joint data controller with these social networks. This is for example if the presence or use of a social module, for example, a "Like" button, results in the transmission of some of your personal data to the corresponding social network. Any further processing of your personal data collected in this way by the social network is the sole responsibility of the latter. We recommend that you carefully read the terms and conditions and privacy and cookie policies of these social networks in order to be fully informed about these cookies.

Height Trade is not responsible for the management of your personal data by these social networks for their own purposes. Height Trade cannot therefore be held responsible in any way.

The cookies referred to above (sections 1A to 1D) are stored for a maximum of 13 months. To change the settings for these cookies, please see the following paragraph.

2. Cookie management 

You can, at any time, authorize, limit or prohibit the cookies referred to in section 1 above from our dedicated tool, by clicking on this link : Cookie settings

You can also authorise, limit or prohibit cookies at any time by configuring your internet browser (Internet Explorer TM, Firefox TM, Safari TM, Google Chrome TM, Opera TM...) as described below. We inform you that any setting may modify your Internet browsing and your conditions of access to certain services requiring the use of cookies.

As the configuration of each browser is different, we invite you to consult the help menu of your browser:

  • For Chrome TM :
  • For Safari TM:
  • For Firefox TM :
  • For Internet Explorer™ : Pour Opéra TM :

Adobe Flash Player" TM is a computer application that allows the rapid development of dynamic content using the "Flash" computer language. Flash (and similar applications) memorises the settings, preferences and use of these contents using a technology similar to cookies. However, "Adobe Flash Player" TM manages this information and your choices through an interface different from that provided by your browser. Insofar as your terminal is likely to view content developed with the Flash language, we invite you to access your Flash cookie management tools directly from the website. If you refuse to accept cookies on your terminal, or if you delete the cookies stored on your terminal, you will no longer be able to benefit from a certain number of functionalities which may nevertheless be necessary for browsing in certain areas of our Site. This would be the case if you attempted to access our content or services that require you to be identified. This would also be the case if we - or our service providers - were unable to recognise, for technical compatibility purposes, the type of browser used by your terminal, its language and display settings or the country from which your terminal appears to be connected to the Internet. Where applicable, we decline all responsibility for the consequences linked to the degraded functioning of our services resulting from the impossibility for us to record or consult the cookies necessary for their functioning and which you would have refused or deleted.

3. Use of data collected with the help of cookies

Height Trade will not sell data collected through cookies to non-affiliated, non-partner third parties unless Height Trade has previously informed you in communications, agreements or through information available on the Site, or you have expressly given your consent, or as required by law.

4. Modification of the Cookies Charter 

This Cookie Policy may be updated periodically to reflect changes in our cookie practices. We will notify you of these changes, including the effective date. If you continue to use the Site after the changes are effective, your continued use of the Site will constitute your acceptance of the changes. However, if the changes require us to collect your consent again, we will notify you of the changes and collect your consent to do so. 5. Contacting us If you have any questions and/or require further information about cookies, you may contact Height Trade by email at or by post at Unit 2A, 6th floor, Plaza Sentral, Jalaln Stesen Sentral 5, 50470 Kuala Lumpur, Malaysia.